Our work at Evelina’s Emergency Department uses multiple media to engage children in their surroundings, with the artwork helping to make them feel oriented and calm.
We commissioned the artist Kiriko Kubo and through staff and patient engagement, created a gang of illustrated patients, staff, and families.
The gang fully integrates with the environment. Popping out from doorways and across walls, creeping onto ceilings and appearing on stickers handed out to children.
They function as wayfinding aids and carriers of information, providing reassurance, stimulation and comic relief across the patient journey.
“Parents are always so positive about the environment, about how bright, colourful and playful it is. It’s beautiful, calming and a wonderful environment to work in.”
Dr Danielle Hall, Consultant, Children’s Emergency
We developed information slices, which explain treatments and processes at the point of need.
Art in Site teamed up with copywriter and Pentagram partner Naresh Ramchandani to craft simple, clear, jargon-free language, written in a friendly, conversational voice.
As a result, the infoslices can be read and understood even by young children, with little or no support required from staff or family members.
We also enabled the gang to come to life in an interactive app. The app, which is playable on site, helps to demystify the emergency process through interactive animations explaining clinical procedures, including blood tests, injections and pulse measurements.
These stories are based on the most common causes of visits to Emergency.
“This is absolutely outstanding. In terms of an app, this is by far the best we have seen.
It shows clearly what children can expect and has had a measurable impact on services and the patient experience. It’s a great idea.”
Jon Wilks, Head Judge, BBH Awards 2017
Alongside, games, which include X-ray visualizations of broken bones, make the learning process captivating. And notes to parents on accident prevention ensure that the whole family can learn how to avoid children’s A&E in the future...
“Before the rebuild there used to be an old TV which no one watched. Since the introduction of Bodypaint, children move around and dance and create this beautiful sequence of colours on the walls. The whole waiting room is calmer.”
Dr John Criddle, Senior Paediatric consultant
“Bodypaint” was an ambitious digital interactive installation by Memo Akten, which we placed in the waiting area. This facilitates controlled, safe play for all ages.
Projected onto a large wall, the piece stimulates and instills calm with its dynamic colours and shapes, which move and transform in response to body movements.
This case study is part of the wider Evelina story. We have been working with the Evelina, and Kiriko Kubo for over 10 years now, and have collaborated together with the clinical teams to design inclusive, playful and innovative environments.
The artwork has been supported by Guy’s and St Thomas’ Charity, which helps create a world-class environment for patients, staff and visitors at Guy’s and St Thomas’ NHS Foundation Trust.