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Art in Site designed the wayfinding, interior design, and branding for King’s “Variety Children’s Hospital”, alongside designer Crolla.
During our research, we learnt that children rarely saw other children during their visits. Their entire journey and experience being devoid of other families or children was having negative impact on their wellbeing. We developed a interior design scheme that brings children back into the ward in the form of large-scale photographic portraits of children – all of them patients at King’s.
The children in the photographs play the role of friendly guides: they introduce themselves, point the way to places, offer reassurance and encouragement, and even tell stories and provide interesting insights about the environment.
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The children cover a wide demographic range of abilities, ethnicities, and genders. No matter how particular their condition, any child wandering the corridors will eventually stumble on someone with whom they can identify.
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Additionally, we featured fun facts and quirky illustrations, by Richard Hogg, to ensure that children and families stay stimulated, and amused during long waits.
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In our discussions with the clinicians, “family” was the word that occurred frequently. We explored the meaning of family for King’s and developed a motif of interlocking coloured shapes to represent family in its widest, interconnected, sense.
These appear continuously in the floor design, the logo, and the wall shapes that delineate the ward entrances.
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Project Information
Date
2012
Sector
Healthcare
Service
Children's: Hospital
Client
King’s College Hospital NHS Foundation Trust
Architect
Artists
Richard Hogg
Team
Awards
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